"The challenge of launching a micro-business and then being assessed on the performance of that business was what made me join the Academy."
A passionate entrepreneur and amateur boxer, Kyran O’Neill is working hard to achieve both business success and Olympic gold. Having launched a range of ventures as a youngster – from washing cars and shovelling snow to selling sweets to peers from his school rucksack – Kyran has always had entrepreneurial flair. He was told about the Peter Jones Enterprise Academy by his sixth form business studies teacher.
He says: “I knew it was exactly the place for me. I dropped out of my first year of sixth form for the January intake so I could get started as soon as possible. The challenge of launching a micro-business and then being assessed on the performance of that business was what made me join the Academy. Whilst studying there, I got to the national finals of the Market Maker Challenge and the CIPS Negotiation Challenge.
“I also gained the UK distribution rights to a product from the states called the Thirsty Bag, a liquid absorption pack for wet mobile phones and other electronics. I was able to sell these very well person to person, but I struggled when it came to selling them in bulk to companies, which is why I failed to make a success of the business. Naturally, I took this failure as feedback and went into corporate sales, so that I could learn more about selling B2B. I successfully generated over £400,000 in new business revenue.
“Currently, I am training twice a day to further my boxing career, and I’m also working on my latest start-up, MakeWeight.com, which is an online weight management app that provides nutrition plans, weight tracking and e-learning facilities focused on sports nutrition. Providing I can make the app a success, I plan to expand it into a network of sports nutritionists for combat athletes, building a combat sports lifestyle brand and supplying the actual ingredients and meals to athletes.”
Kyran was recently chosen to represent the England Boxing senior men’s squad and hopes to compete in the 2020 Olympics in Tokyo.