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Duaa Arshad

"I have always wanted to create something that screams passion, and studying at the Peter Jones Enterprise Academy was a key element that supported me throughout this journey."

“For me, it has always been very challenging to go along with something that I didn’t fully have a passion for. But I soon realised that most people actually lived with careers they weren’t truly happy with, making me even more eager to work for my passion. 

For my A-levels, I actually studied sciences but soon decided to alter career paths by going into fashion, which later led me to the vision of starting my own business with the idea of providing a professional and personalised henna service perfect for all occasions and events. However, at the time I didn’t have the resources or the funding to be able to convert this vision into a reality. 

I have always wanted to create something that screams passion, and studying at the Peter Jones Enterprise Academy was a key element that supported me throughout this journey. My experience at the academy was truly incredible, meeting tutors and students of different mindsets motivated me to not only do better but also to believe in myself. The speakers also helped me majorly and put some of my ideas into perspective while encouraging me with their tips and tricks.

Whilst studying at the Academy, I have not only learnt the fundamentals but have also managed to start my business, Henna By Dee, and had the confidence to start my own fashion blog. 

With the ultimate aim to one day work for myself, I am currently putting all that I have learnt at the Academy to the test by focusing on both the business and the fashion blog. I truly believe that anything that you set your mind to can be done; by studying at the Academy, I have met individuals who are a living proof of this statement.” 

Duaa is the founder of Henna By Dee and runs the fashion blog StyleBuk