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Our work

The Peter Jones Foundation believes that everyone deserves a brighter future.

Our primary aim is to drive a society-wide revolution that encourages self-belief in individuals so that they can think differently and creatively about their next steps. Ultimately, the aim is to inspire the nation to make enterprising decisions about their future.

Integral to the Foundation’s work is the Peter Jones Enterprise Academy. The Enterprise Academy is a nationwide network of educational providers throughout the UK which are founded on a philosophy of ‘learning by doing’. The Academies run various courses in enterprise and entrepreneurship to educate and encourage young people (aged 16 and above) across the country to have the confidence and skills to approach life with a ‘can do’ attitude.

In 2012 the Foundation launched Tycoon in Schools, a national enterprise competition which runs in primary and secondary schools across England.

The competition encourages students between the ages of 5-18 to get involved in entrepreneurship by allowing them to set up and run a real business within their school during a specific trading period during the autumn term.

The winners of the competition are then invited to an awards ceremony at Buckingham Palace, hosted by HRH, The Duke of York, KG, Patron of the Peter Jones Foundation.

For its second year, the 2013 competition received backing from the Department for Business, Innovation and Skills, with a funding injection of £50,000 to help rollout the campaign and encourage more school children to take part.

In spring 2013 the Foundation launched its brand new apprenticeship programme, Ignite Apprenticeships, which allow young people to earn while they learn and to develop their innovative mindset by working as an ‘intrapreneur’.

The framework transforms the lives of motivated and dynamic individuals, developing ‘intrapreneurial’ and business leadership skills, while providing employers with the talent they need to compete and grow in a competitive business environment.

The Foundation also ran Forgotten Children, which supported children in the UK who, for whatever reason, have been unable to gain support from other charitable organisations.

The Foundation continues to research various campaigns which educate, encourage and support children and young people from all walks of life; providing life enhancing experiences and enabling everyone to have the start in life that they deserve.